Contestants, undergoes a nose job, brow lift, mid-face lift, lip augmentation, botox treatment, fat removal below eyes, collagen,AHow far would you go to look like a celebrity, asks the website of I Want a Well-known FaceBeauty pageant The Swan’s websitefotofacial, tummy tuck, liposuction, teeth whitening, and gum surgery. At the end of each and every episode, one particular woman advances towards the beauty pageant held at the finish of the series. I Want a Popular Face as well as the Swan would be the latest contributions to an emerging genre of “reality television” series featuring cosmetic surgery. (A comparable Italian show referred to as Scalpel Nobody’s Great (BMJ 😉 brought on a storm among health professionals when it was launched earlier this year.) The genre rose to public consciousness last year during the initially season of Extreme Makeover (http abc.goprimetimeextrememakeover show.html). Extreme Makeover contains both men and ladies undergoing multiple cosmetic surgery procedures. The programme attributes participants who are altogether dissatisfied with their present lives. They are convinced that cosmetic surgery will permit their new selves to emerge. Are these series worth examining Are they beneath critical criticism Does the quite physical exercise of criticising them risk giving the series unwarranted interest We should attend to these programmes and worry regarding the messages they convey. Essential changes are occurring in preferred depictions of cosmetic surgery. Intense Makeover and I Want a Well-known Face each conform to narrow, stereotypical notions of what constitutes the “beautiful” female physique. Nonetheless, The Swan beats all competitors with its pervasive misogynistic theme and subjection of contestants to a post-surgery beauty pageant. The eye-catching woman, these programmes recommend, has impossibly big breasts jutting from an impossibly thin body. All signs of ageing must be removed using the surgeon’s tools. In two in the programmes, both guys and ladies undergo cosmetic surgery. All 3 programmes foster the impression that complicated private, psychological, and social complications may be solved via cosmetic surgery. In line with the logic of those programmes, problemsat dwelling, deteriorating family members relations, unemployment, and depression are all rectifiable through a number of cosmetic procedures. Probably essentially the most strong influence of your three series is in their normalisation of cosmetic surgery. None of your programmes emphasises dangers of common anaesthesia and several surgical procedures or possible long-term consequences. Feasible complications of cosmetic surgery are ignored; reservations of family members and buddies of programme participants are dismissed. The pretty language of “makeover” suggests that undergoing several surgical procedures is just like wearing cosmetics. Cosmetic surgery is placed on a continuum with riding exercise bikes, going on low calorie diets, and seeing a therapist. These series, recognising the persistence of a wide misogynistic streak, reveal a a lot more complex phenomenon emerging. Now, each males and girls are submitting themselves to well-known understandings of what constitutes “ideal” bodies. Additionally, as I Want a Renowned Face suggests, fantasies about beauty and sexuality typically take extremely distinct types. The television, film, and music video industries appear to become playing critical roles in defining and narrowing conceptions of “ideal” Title Loaded From File physiques. Possibly most disturbingly, these programmes contribute to the normalisation of cosmetic surgery. Cultural c.