In order to sell on Amazon.com, sellers must adhere to an exacting list of expectations that dictate how and when they interact with their clients at each point in the sales process. Fail to meet Amazon’s performance expectations and you could receive a not especially cheerful “Hello from Amazon.com” letter notifying you that your account has been blocked and your sales listings terminated. And, by the way, Amazon will be hanging onto your cash for the next 90 days to cover any unresolved financial issues.For companies that rely on Amazon.com as a primary conduit to customers and order fulfillment, getting one of Amazon’s computer-generated “Hello” letters can spell disaster. A large part of the issue is that the letters are pc-generated. Pc algorithms do not care if you didn’t respond to a customer within the needed 24 hours because you were hospitalized or on holiday. They are totally unsympathetic that your approval rating appears to be in the toilet not simply because you provide poor service but because the only clients who have bothered to offer feedback are dissatisfied ones.Many Amazon.com sellers complain that they’ve been unfairly booted off Amazon simply because they’ve fallen victim to the “law of negative averages” in which a little quantity of unfavorable comments can, if they outnumber positive feedback, outcome in a negative feedback score. For example, if out of 50 sales, 47 clients are satisfied, but only 1 posts positive feedback whilst 2 dissatisfied clients post negative comments, Amazon’s trackers will record a negative typical and you’ll quickly be the recipient of a letter from alliance @ amazon.com, Amazon’s enforcement division.What sends sellers into a panic is the phrase “the closure of an account is a permanent action,” implying that you will be forever banned from promoting on Amazon. And the ban will not only impact you, but anyone Amazon’s on-line trackers can connect to your name, street address or email address. All is not lost, nevertheless, sellers can petition Amazon for reinstatement and a quantity have done so successfully. The procedure is not easy and, if reinstated, you can anticipate Amazon to scrutinize your account carefully for some time (and hang onto your cash while they do so) but you can get back in the game.1. Look carefully at the points produced in the letter you receive from alliance @ amazon.com. Review your consumer metrics to see if you’re falling brief of expectations.two. Respond promptly by way of e-mail, clarify that you feel your suspension is unfair and rebut every charge with as a lot factual information as feasible. Attach pertinent records or letters from customers and provide your explanation of any unfavorable feedback.three. If you have failed to meet Amazon’s performance targets, evaluation your sales practices and provide an action plan to right the issue.4. Plead your case, emphasizing your sales and consumer service record and pointing out how your item benefits consumers.five. Monitor your e-mail for Amazon’s decision.To prevent becoming terminated, keep a close eye on your email and frequently review Amazon’s agreements and assist pages as Amazon may alter its procedures and guidelines at any time with out notifying sellers. Is Amazon appeal plan a new idea for you? Click for an explanation.