Before jumping on the bandwagon that claims "postcard printing will be the all time best marketing tool", it is vital that guess what happens postcard printing is focused on. You will find four basic elements of postcard printing that you need to know and these would be the postcard size, paper stock, design file formats and coatings. All these areas of postcard printing has their part to function to make sure that you get the best quality postcards ever.

The postcard size doesn’t invariably imply there’d be just one standard size to fit all sizes of postcards. This is because various sizes requires many different postcard printing equipments the truth is hook alteration of the dimensions of the postcard could possibly have a bad impact on its cost. Therefore, so as not to get shocked by printing prices afterwards it is smart to get first printing quotes. This way you’ll be guided on the amount your postcards will costs. Likewise, never hesitate to inquire about your postcard printer about the postcard size that work well best on their equipment.

There’s 2 elements of paper stock that you need to keep in mind. Paper stocks can either be glossy or matte. If you desire to have your postcards printed in full color you will subsequently be created to select from a CS2 stock and a C1S stock. CS2 stock features a gloss finish on sides whilst the C1S stock features a gloss finish on just one side and it is far wall creating a matte finished. Between both of these stocks the C1S was probably the most popularly used because the ink utilized in postcard printing doesn’t dry up about the gloss area of the paper stock so they really ended in printing around the matte side of the stock.

But that would be a years ago, nowadays there are already inks that easily dries on glossy stocks. The glossy stocks are far less than the semi-gloss stocks and exude much character in it this is why it’s a much better selection for postcards.

Due to the design file formats, it is crucial that you ask your postcard company the type they may be accepting. Although, you can find printing businesses that accepts various file formats however there are still some that produces use of only limited kinds of software and extendable of their design creation. And what these firms often do is they would try and convert your postcard design file in to the format which is accepted by their postcard printing equipment. However, there can be some problems that could be encountered throughout the file conversion. Among the common problems faced involves font defaults and text loss to ensure that no such error occur it is vital that your postcard project undergo proofing before finally submitting your postcard design for printing. Or also, you could try and save your design file in the PDF format. Using this method you will have very minimal conversion and manipulation that must be carried out in your design file.

The finishing will be as crucial as the first handful of procedures in postcard printing. There’s 2 varieties of postcard finishing or coating that are UV coating and Aqueous coating. The UV coating provides the postcard achievable shiny look and feel. Especially applicable for color images which you might want accentuated. Its drawbacks are in terms of its susceptibility to pistol safe marks and smears.

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