Kotler and Armstrong define marketing as "the process by which companies create value for clients and produce strong customer relationships to be able to capture value from customer in turn." This definition alone can explain why marketing is vital, but let’s outline why marketing needs to be one of several small business owner’s main priorities.

1. Marketing builds value in your products to your customers. Most salespeople need to know less than easy to promoting. Some sales people needs technical specifications and things of that nature, but ultimately, the less they have to educate yourself on the better. As a result sense, as their goal is always to make sales. Therefore, marketing needs to part of and make value for the customer. If you can not create value for your customers, why do they really obtain you? Sometimes they will buy from you once, and often will they are offered back when there is no value?

Often times, businesses don’t exploit each of the ways they could give value to their customers. They get lost in the assembly or product idea of marketing and end up getting marketing myopia. Marketing myopia comes about when a company pays more focus on the product/service compared to the value or benefits it offers to the customer. You can not permitted this to happen. Pay attention to your web visitors and why they buy your products. People buy a Toyota Prius not just as it will save on gas, speculate it can make them fell more eco-friendly.

2. Marketing helps build customer relationships. Everyone put concentrate on the sales staff in relation to sales. "If the sales team does not work harder, we won’t increase sales," however this isn’t necessarily true. It costs 3 x all the to secure a new customer because it does to keep an existing one. Which means you must keep up with the relationship along with your current customers so that you can lower marketing and purchasers costs and increase sales.

Properly planned and implemented marketing activities will be the only real way to build customer relationships. These activities can include several things: loyalty programs, thank-you cards, customer appreciation events, offers, and the like. Each company must find an exceptional strategy to set themselves apart from the competition while developing a loyal and long-lasting relationship.

3. Marketing establishes a brand image. By using FedEx for shipping, do you know what you get: fast delivery, flexible shipping options, and better service than other shippers. Are typical of those things true? They may be, however marketing activities established all of these. FedEx will need to surpass these expectations with their brand, on the other hand marketing department set the consumer on top of this picture.

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