Kotler and Armstrong define marketing as "the process by which companies create value for customers and produce strong customer relationships as a way to capture value from customer in turn." This definition alone can explain why marketing is important, but let’s outline several reasons why marketing ought to be one of many small business owner’s main priorities.

1. Marketing builds value within your products and services for the customers. Most salespeople need to know as low as possible to promoting. Some sellers needs technical specifications and things like that, but ultimately, the less they need to educate yourself on the better. This makes sense, since their goal is always to make sales. Therefore, marketing needs to step in and build value for your customer. If you can not create value on your customers, why will they invest in you? Sometimes they are going to purchase from you once, and often will they are offered back when there is no value?

Often, businesses don’t capitalize on all of the ways they are able to give value for their customers. They explore the production or product thought of marketing and end up having marketing myopia. Marketing myopia comes about when a business pays more awareness of the product/service as opposed to value or benefits it gives you towards the customer. You should not permit this to happen to you. Take note of your customers and why they buy your product or service. Find a Toyota Prius not merely given it reduces gas, speculate it can make them fell more eco-friendly.

2. Marketing assists in building customer relationships. Everyone put increased exposure of the sales agents when it comes to sales. "If the sales team does not work harder, we won’t increase sales," however is just not necessarily true. It costs 3 times all the to obtain a new customer as it does to keep a current one. This means you have to maintain the relationship along with your current customers so that you can lower marketing and sales costs while increasing sales.

Properly planned and implemented marketing activities are the only real method to build customer relationships. These activities may include lots of things: loyalty programs, thank-you cards, customer appreciation events, freebies, etc. Each company must discover a distinctive method to set themselves in addition to the competition while creating a loyal and long-lasting relationship.

3. Marketing establishes a brand name image. When you use FedEx for shipping, guess what happens you are getting: fast delivery, flexible shipping options, and service than other shippers. Are common of these things true? They may be, but their marketing activities established most of these. FedEx will need to meet these expectations of these brand, but their marketing department set the customer track of this image.

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